Denim Washes 101: Raw, Stone, Vintage and More Explained

The wash is the personality of the jean. Same cut, different wash \u2014 completely different brand. Here\u2019s the vocabulary.

Raw denimUnwashed, deep indigo, crisp \u2014 ages uniquely with wear. Purist, premium energy.

Stone washTumbled with stones for a lived-in, softened look \u2014 the everyday classic.

Vintage washFaded, worn-in character out of the box \u2014 nostalgia sells, and this is its wash.

Waxed / coatedA slick coated finish \u2014 sharp, night-out, fashion-forward.

Ice / light blueBright summer washes \u2014 statement pieces and warm-season drops.

Black / jetClean, versatile, sells year-round \u2014 the safest second colorway.

ONE PAIR MINIMUM • YOUR BRAND ON THE PATCH • 26 PROVEN STYLES • SHIPS IN ABOUT A WEEK • ONE PAIR MINIMUM • YOUR BRAND ON THE PATCH • 26 PROVEN STYLES • SHIPS IN ABOUT A WEEK •

Choosing washes for a first drop

Lead with one hero wash that matches your brand\u2019s energy \u2014 raw for purist, vintage for nostalgic, black for clean.
Add the safe second black or a mid-blue \u2014 the reorder workhorses.
Test the statement one bold wash per drop keeps content interesting without betting the line on it.

Common questions

Which wash sells most?

Mid-blue and black washes are the year-round workhorses; statement washes spike seasonally.

Does wash affect price?

Complex washes and coatings involve more processing than raw denim \u2014 factor it into positioning.

Can I get the same style in multiple washes?

Yes \u2014 many of YourJean\u2019s 26 styles come in multiple washes, so one fit can carry several drops.

Start your denim brand this week

Pick from 26 proven styles, add your name or logo, and hold your own branded pair — from a single piece.

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