THE DENIM BRAND PLAYBOOK
News
Manufacturing, branding and launch guides from the factory floor in Tennessee. New this week? Check the FAQ or the denim glossary.
Denim Washes 101: Raw, Stone, Vintage and More Explained
The wash is the personality of the jean. Same cut, different wash \u2014 completely different brand. Here\u2019s the vocabulary. Raw denimUnwashed, deep indigo, crisp \u2014 ages uniquely with wear. Purist, premium energy. Stone washTumbled with stones for a lived-in, softened...
Done reading. Start making.
One branded pair from our Tennessee factory, in about a week.