THE DENIM BRAND PLAYBOOK

News

Manufacturing, branding and launch guides from the factory floor in Tennessee. New this week? Check the FAQ or the denim glossary.

How to Put My Brand Name on Jeans

Short answer: You put your brand name on jeans by having a denim factory apply it during production — most often on the waistband patch above the back pocket, plus interior tags, retail hang tags, and optionally the shank button...

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One branded pair from our Tennessee factory, in about a week.