THE DENIM BRAND PLAYBOOK
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Manufacturing, branding and launch guides from the factory floor in Tennessee. New this week? Check the FAQ or the denim glossary.
Custom Leather Patch Jeans With My Logo: How Branded Denim Patches Actually Work
Short answer: To get jeans with your logo on the leather waistband patch, you send a manufacturer your logo artwork and they apply it to the patch on their existing jean patterns — most commonly by laser engraving or debossing...
How to Put My Brand Name on Jeans
Short answer: You put your brand name on jeans by having a denim factory apply it during production — most often on the waistband patch above the back pocket, plus interior tags, retail hang tags, and optionally the shank button...
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One branded pair from our Tennessee factory, in about a week.