THE DENIM BRAND PLAYBOOK
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Manufacturing, branding and launch guides from the factory floor in Tennessee. New this week? Check the FAQ or the denim glossary.
How to Put My Brand Name on Jeans
Short answer: You put your brand name on jeans by having a denim factory apply it during production — most often on the waistband patch above the back pocket, plus interior tags, retail hang tags, and optionally the shank button...
How to Start a Denim Line (Realistic Steps, Costs, and Minimums)
Short answer: To start a denim line you need four things: a clear point of view on fit and wash, a manufacturing partner who can actually produce jeans, your branding applied to the garment (waistband patch, interior tags, retail tags,...
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One branded pair from our Tennessee factory, in about a week.