\u201cLaunching a brand\u201d sounds like a year-long project. With pre-developed styles it\u2019s closer to a sprint week. Here\u2019s the honest timeline.
The Express timeline (stock styles + your branding)
- Day 0: pick your style. Choose from 26 proven fits; upload your logo; order your pair(s).
- ~1 week: production. Your branding is applied \u2014 patch, tags, labels \u2014 and QC\u2019d.
- Shipping. US delivery with tracking; free at $500+, $9.99 flat under.
- Launch day. You\u2019re holding branded product \u2014 shoot content, open orders, ship or pre-sell.
ONE PAIR MINIMUM • YOUR BRAND ON THE PATCH • 26 PROVEN STYLES • SHIPS IN ABOUT A WEEK • ONE PAIR MINIMUM • YOUR BRAND ON THE PATCH • 26 PROVEN STYLES • SHIPS IN ABOUT A WEEK •
When the timeline is longer
Custom programModifying fits, washes or details adds development rounds \u2014 think weeks, not days.
Bespoke programFully original development (your patterns, fabrics, washes) is a proper product-development cycle \u2014 the route for funded brands.
The smart sequenceLaunch on Express now, develop bespoke later with revenue \u2014 momentum first, perfection second.
Common questions
How fast can I get a branded sample?
Express orders produce in about a week before shipping.
Can I launch before holding inventory?
Yes \u2014 order one branded pair, shoot content, take pre-orders, then produce to demand.
What slows launches down?
Custom development, indecision on styles, and waiting for \u2018perfect\u2019 \u2014 stock styles remove all three.
Start your denim brand this week
Pick from 26 proven styles, add your name or logo, and hold your own branded pair — from a single piece.
See the Express program
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