THE DENIM BRAND PLAYBOOK

News

Manufacturing, branding and launch guides from the factory floor in Tennessee. New this week? Check the FAQ or the denim glossary.

How to Start a Denim Line (Realistic Steps, Costs, and Minimums)

Short answer: To start a denim line you need four things: a clear point of view on fit and wash, a manufacturing partner who can actually produce jeans, your branding applied to the garment (waistband patch, interior tags, retail tags,...

Read more

Done reading. Start making.

One branded pair from our Tennessee factory, in about a week.