THE DENIM BRAND PLAYBOOK

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Manufacturing, branding and launch guides from the factory floor in Tennessee. New this week? Check the FAQ or the denim glossary.

How to Price Your Jeans: Margin Basics for First-Time Founders

Price too low and the brand feels cheap. Too high and nothing moves. Here\u2019s the simple framework denim founders actually use. The three numbers Landed cost. What the pair costs you, delivered \u2014 production plus shipping. Your price. Streetwear denim...

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One branded pair from our Tennessee factory, in about a week.