THE DENIM BRAND PLAYBOOK

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Manufacturing, branding and launch guides from the factory floor in Tennessee. New this week? Check the FAQ or the denim glossary.

The Best Way for Influencers to Start a Clothing Line

Short answer: The best way for an influencer to start a clothing line is to put your branding on proven, already-produced styles first — order a small test batch, sell it to your existing audience, and only invest in custom...

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One branded pair from our Tennessee factory, in about a week.